Data Chats Podcast

How Data is Improving Product Management and Marketing

 

It’s official, guys.

Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs?

Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level. 

 

Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.  

Understanding the Market with Data

 

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available?

Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get new and greater insights that provide better marketing for better audiences. 

Make sure you check out this webinar with Josh Martin on building personas and positioning, and sign up for The Business of Data Science to learn more about data science and how it can help your business. And subscribe today so you never miss out on any of our great resources. 

Knowledge Through Data

Is knowledge data, and data knowledge? David Linthicum, Chief Cloud Strategy Officer at Deloitte Consulting says yes. 

“Knowledge is the ability to look at massive amounts of information, discern patterns within information, and the ability to deduce things that are occurring within those massive amounts of information” states David in this Pragmatic Live podcast. 

Pragmatic Institute’s very own Michael Li, president of data sciences, is joined by David to discuss data and its role in enterprises. From obstacles that companies face in embracing data-driven products, to insights on how to deal with living in a flat data culture, David speaks on his experience in the industry and provides a great metaphor for the data-driven experience. Listen in for David’s advice on training, data and how to utilize failure as a means to continue to push forward.